NAVIGATING THE DIGITAL FRONTIER: A RESEARCH JOURNEY INTO MULTIMEDIA TECHNOLOGY IN ICE AND SNOW SPORTS TOURISM
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Abstract
In recent years, there has been a notable shift in the attention and commitment from state and relevant management departments towards formulating comprehensive rules and regulations concerning ice and snow sports in China. This increased focus has manifested in the promulgation of pertinent documents, serving as a catalyst for providing an expansive and conducive developmental platform for ice and snow leisure sports within the country. As China's ice and snow sports increasingly pivot towards a fusion of athletic and leisure pursuits, the evolution of ice and snow leisure sports necessitates alignment with the overarching goals of national ice and snow sports development. This abstract explores the dynamic landscape of ice and snow sports in China, emphasizing the pivotal role played by regulations and policy frameworks in shaping their trajectory. The proactive stance of state and management entities in establishing guidelines for ice and snow sports has not only set the stage for enhanced governance but has also opened avenues for the flourishing of recreational aspects within this domain. As the nation endeavors to strike a balance between sports and leisure activities in the realm of ice and snow, it becomes imperative for the development of ice and snow leisure sports to harmonize with the strategic objectives of national ice and snow sports advancement

