COMPETENCY CATALYSTS: A DEEP DIVE INTO ENTREPRENEURIAL COMPETENCIES AND THEIR INFLUENCE ON FIRM SALES TURNOVER IN WESTERN KENYA

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Beatrice Njeri Kariuki

Abstract

In the context of global pandemics and disasters, entrepreneurial competencies are increasingly crucial for mitigating challenges and enhancing resilience. Entrepreneurial characteristics, such as age, gender, and education, have been recognized as significant factors influencing the performance of small and medium-sized enterprises (SMEs) (Islam et al., 2011). The development of entrepreneurial competencies is essential in fostering economic rejuvenation, as they provide the motivation and skills necessary for venturing into self-employment. The cultivation of an entrepreneurial culture through the sensitization of the general population can lead to the creation of new ventures and innovative products and services that improve people's livelihoods (Omogbolahan, 2012). Entrepreneurial performance, which encompasses firm performance, personal wealth development, and social impact (Muindi et al., 2020), is a crucial aspect of entrepreneurial endeavors. This study focuses on measuring firm performance, specifically in terms of sales turnover, as a key indicator of entrepreneurial success.

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Published: Nov 29, 2023
Keywords:
entrepreneurial competencies, firm performance, small and medium-sized enterprises, resilience, global pandemics, entrepreneurial culture
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Articles
Cite This Paper
Kariuki, B. N. (2023). COMPETENCY CATALYSTS: A DEEP DIVE INTO ENTREPRENEURIAL COMPETENCIES AND THEIR INFLUENCE ON FIRM SALES TURNOVER IN WESTERN KENYA. Research Journal of Accounting and Entrepreneurship, 10(2), 46–58. Retrieved from https://hollexpub.org/J/index.php/19/article/view/773

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