DIMENSIONAL ASPECTS OF SERVICE QUALITY MODELS: AN OVERVIEW

Published by: Selim Aydinoglu , Ayse Demirhan

Pages: 1-14 |

Quality management is a fundamental concept that plays a crucial role in various fields, including manufacturing, economics, marketing, and operations management. This paper explores the multifaceted nature of quality by examining different approaches to its definition. Quality, as described by renowned scholars such as Juran, Crosby, and Garvin, is not a one-size-fits-all concept but rather a
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CLICK, SHARE, RECYCLE: THE POWER OF SOCIAL MEDIA IN PROMOTING SUSTAINABLE CHOICES

Published by: Rajesh Kumar Sharma

Pages: 15-30 |

The dynamic landscape of economic growth, driven by technological advancements, has ushered in a paradigm shift in production and consumption patterns. This transformation has given rise to a ubiquitous internet presence, enabling consumers to transition from passive receivers to active generators of information, largely through the emergence of social media platforms. This evolution has been
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RELIGIOSITY AS A DETERMINANT OF CONSUMER BEHAVIOR: ANALYZING RESPONSES TO CONTROVERSIAL PRODUCTS AND OFFENSIVE ADVERTISING APPEALS

Published by: Hassan Abdullah Al-Amin , Layla Faridah Omar

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Religiosity plays a pivotal role in shaping individuals' values, beliefs, and practices, permeating into various aspects of daily life. In the realm of consumer behavior, religiosity serves as a fascinating construct that can significantly influence consumer choices and reactions. This paper endeavors to delve into the intricate relationship between religiosity and its impact on the perception
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