PRODUCT DEVELOPMENT STRATEGIES AND PERFORMANCE OF PHARMACEUTICAL FIRMS IN SOUTH EAST, NIGERIA

Published by: Omife, Darlington Chidera, Prof. Nebo, Gerald Nwora, Dr. Okafor, Ozoemena Christian

Pages: 1-12 | DOI: 10.5281/zenodo.14744988


The study examined relationship between product development strategies and performance of pharmaceutical firms in South East, Nigeria. Specific objectives include to: Determine the extent of relationship between new product size and profitability and examine the extent of relationship between new product quality and sales volume of pharmaceutical firms in South East, Nigeria. A survey research
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ANALYZING CUSTOMER PERCEPTION AND CUSTOMER SARTISFACTION IN THE HOSPITALITY SECTOR: INSIGHTS FROM HOTELS IN AKWA IBOM STATE.

Published by: Aniebiet J Etuk, Aniekan Eyo Awah , Aniefiok Okon Akpan

Pages: 13-25 | DOI: 10.5281/zenodo.14959826


The main objective of this study was to examine the influence of customer perception on customer satisfaction of hotels in Akwa Ibom State. To achieve this objective, the main source of data was through primary source with the use of a questionnaire. The researcher adopted the survey research design approach and data were collected from 323 respondents drawn from the hotel customers’ base. A
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