STRATEGIC SYNERGY: A DEEP DIVE INTO SME PERFORMANCE THROUGH INNOVATION CAPABILITY AND CRM IN PLATEAU STATE

Published by: Chijioke Nnamdi Ude

Pages: 1-30 |

Small and medium-sized enterprises (SMEs) contribute significantly to the economic development of both emerging and established economies by providing up to 40% of the gross domestic product and 60% of total employment opportunities in developing countries. However, SMEs face some difficulties such as inadequate funding, poor planning, and poor management practices, which affect their
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SURVEYING CONFLICT ROOTS: ENVIRONMENTAL FACTORS AND THE FARMER-HERDER DYNAMIC IN BENUE STATE - A CONTRARIAN PERSPECTIVE

Published by: Abdullahi Bello Musa, Fatima Ibrahim Hassan

Pages: 31-40 |

Resource conflict between farmers and herdsmen has been a major issue in Benue State, Nigeria. This study aimed to identify the determinants of resource conflict between these two groups and to determine the prevalence of resource conflict factors in Benue State. A field survey was carried out, with 382 residents of Benue State participating in the study through questionnaires, interviews, and
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DIGITAL DYNAMICS: A COMPREHENSIVE EXPLORATION OF INTELLECTUAL CAPITAL, DIGITAL TRANSFORMATION, AND INNOVATION PERFORMANCE IN MALAYSIAN HIGH-TECH ENTERPRISES

Published by: Ayesha Khan, James R Thompson

Pages: 41-53 |

This study investigates the relationship between intellectual capital and digital transformation in enhancing innovation performance in high-tech firms in Malaysia. The study adopts Partial Least Squares-Structural Equation Modelling (PLS-SEM) and relies on a structured questionnaire to collect data from 187 Malaysian Electrical and Electronics sector firms. Results indicate that the
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BEYOND BORDERS: EXPLORING CONSUMER BEHAVIOR IN YOUNG FEMALE CONSUMERS OF SAUDI ARABIA - A FOCUS ON PEER AND PARENTAL INFLUENCE IN BUYING DECISIONS

Published by: Fatima Abdullah Al-Saud, Ahmed Khalid Al-King

Pages: 54-68 |

Consumer behavior is a critical concern for producers and marketers to understand as it has a significant impact on the success or failure of a product or service. This study examines the influence of parental and peer power on the purchase decisions of young female consumers in Saudi Arabia. The study utilized social power theory, and data was collected using a self-administered survey
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