BREADWINNING INSIGHTS: EXPLORING THE SIGNIFICANCE OF SALES FORECASTING IN ELEVATING ORGANIZATIONAL PERFORMANCE WITHIN THE NIGERIAN BAKERY INDUSTRY

Published by: David Ebiowei Johnson

Pages: 1-14 |

Sales forecasting is a crucial aspect of organizational planning, enabling managers to anticipate and plan for future demand, control costs, and improve logistics operations. However, many organizations struggle with sales forecasting planning and process, resulting in choosing the wrong sales forecasting technique and failing to accurately predict future sales, which can have detrimental
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BUILDING CONNECTIONS: A COMPREHENSIVE STUDY ON THE IMPACT OF MARKETING MIX ELEMENTS ON BRAND LOYALTY IN THE NIGERIAN TELECOMMUNICATION SECTOR

Published by: Emmanuel Akpobome Oluwafemi

Pages: 15-26 |

This study investigates the impact of marketing mix elements on brand loyalty in the Nigerian telecommunication industry. The study adopted a descriptive survey design and a stratified sampling technique to select 100 employees and consumers from selected telecommunication firms in Asaba, Delta State. The study found that the distribution strategy has a significant relationship with product
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MICROFINANCE UNVEILED: ANALYZING THE EFFECTS OF KREDIT USAHA RAKYAT (KUR) ON MSMES, FINANCIAL DISCIPLINE, AND BUSINESS EXPANSION

Published by: Rizki Ahmad Subagio, Siti Nurul Aini

Pages: 27-37 |

This study aimed to examine the impact of the Kredit Usaha Rakyat (KUR) government credit program on micro, small, and medium enterprises (MSMEs) in the Greater Jakarta Area. A sample of 701 MSME owners was surveyed to analyze the impact of KUR on financial discipline, debt management, investment, and consumption behavior of households. The study found that KUR increased the households'
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DRIVING BUSINESS GROWTH: AN IN-DEPTH ANALYSIS OF ENTREPRENEUR PROFILES AND SALES TURNOVER IN SMALL AND MEDIUM ENTERPRISES ACROSS WESTERN KENYA

Published by: Margaret Wanjiku, Samuel Kipruto, Grace Chebet Mutai

Pages: 38-50 |

This study examines the relationship between entrepreneur profile group differentials and the sales turnover of small and medium enterprises (SMEs) in western Kenya. The study is based on primary data collected through a cross-sectional survey in the counties of Usain Gishu and Bungoma in western Kenya. The study uses probability sampling strategies and descriptive and non-parametric analysis
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