Hollex Journal of Marketing and Mass Communication
The Hollex Journal of Marketing and Mass Communication is an esteemed international, open-access, peer-reviewed publication dedicated to advancing the fields of marketing and mass communication. Published bimonthly, this journal provides a rigorous platform for scholars, researchers, and practitioners to disseminate significant, high-quality research that contributes to the understanding and development of marketing strategies and mass communication practices across diverse disciplines and geographic boundaries. We welcome interdisciplinary research that integrates marketing and mass communication perspectives with other fields, such as public relations, digital media, and consumer behavior.
Journal Metrics:
- Acceptance Rate: 33%
- Impact Factor: 7.82 (2024)
Submission and Publication:
Authors are cordially invited to submit full-length, original, and unpublished research articles for consideration.
Latest Articles
WRITING COMMENTARIES: THE NEWSPAPER AS A PUBLIC TRUST CRUSADER
Published by: Amanze Obi
Pages: 1-10 | DOI: 10.5281/zenodo.17405588
The traditional role of the press, which is to inform, entertain, and educate, has been faithfully carried out by the press in Nigeria. What is debatable is whether the same press can be said to have lived up to expectations in the role of the watchdog. In other words, is the Nigerian press fulfilling the role of the fourth estate of the realm? As the fourth estate, the press is supposed to
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