INFLUENCE OF CENTRAL BANK OF NIGERIA CURRENCY RE-DESIGN AND CONSUMER ACCEPTANCE IN ENUGU METROPOLIS

Published by: Omife, Darlington Chidera, Prof. Nebo, Gerald Nwora , Dr. Okafor, Ozoemena Christian

Pages: 1-16 | DOI: 10.5281/zenodo.14744917


The study examined Central Bank of Nigeria Currency Re-design and Consumer Acceptance in Enugu Metropolis. The specific objective includes to; ascertain the degree to which currency colour influences consumer acceptance and determine the extent to which currency paper quality influences consumer acceptance in Enugu Metropolis. A descriptive survey research design was adopted for the study. The
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THE ROLE OF MOBILE APPS IN ENHANCING SERVICE MARKETING EFFECTIVENESS IN NIGERIA’S FINANCIAL SERVICES SECTOR

Published by: Aniebiet Etuk, Aniefiok Okon Akpan, Aniekan Eyo Awah

Pages: 17-28 | DOI: 10.5281/zenodo.14735209


This study explored the role of mobile applications in enhancing service marketing effectiveness within Nigeria’s financial services sector. The study aimed to evaluate how mobile apps contributed to service personalization, improved customer accessibility to financial services, enhanced customer engagement and satisfaction, and strengthened the competitiveness of financial institutions in
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