DECODING E-BANKING ADOPTION: AN IN-DEPTH ANALYSIS OF INFLUENCING FACTORS IN THE PAKISTANI CONTEXT
Published by: Aisha Farooq Khan, Hassan Ali Rizvi , Sarah Naeem Malik
Pages: 1-25
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The efficacy of a nation's banking system serves as a critical barometer for assessing its economic development in the contemporary global landscape. A thriving economy hinges upon the stability and effectiveness of its financial institutions. Indeed, the intricacies of a modern economic framework are inextricably linked to the pivotal role of banks.
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Published by: Olivia Marie Rodriguez-Garcia , Benjamin Thomas Davidson-Smith
Pages: 26-40
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This study examines the pivotal role of grassroots organization and digital communication in the 2008 presidential campaign of Barack Obama. A month prior to the election, Obama's campaign strategically leveraged email outreach to engage its earliest supporters, emphasizing their contribution to the campaign's momentum. This personalized approach extended to the 13 million individuals who
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REVOLUTIONIZING PRODUCT SEARCH: HARNESSING THE POTENTIAL OF USER-GENERATED CONTENT
Published by: Xiaojie Chen, Minghui Zhang , Qiang Liang
Pages: 41-72
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The past two decades have witnessed an unprecedented surge in the growth of the internet, establishing it as a paramount source of information. Concurrently, search engines have evolved into the predominant means for information retrieval and access, emerging as pivotal channels for product promotion and sales (Ghose, Ipeirotis, and Li, 2013). Within this digital landscape, product search and
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